The Triumphant Group is a boutique brand management agency located in New York, dedicated to empowering entrepreneurs through strategic consulting, media, and product innovation.
Fragmentation, high costs, and significant time demands often characterize the brand development process for businesses in their early stages. Current tools provide isolated solutions, compelling users to integrate resources from a variety of platforms, which results in a steep learning curve for individuals who are already navigating considerable stress. According to a report by Zapier, 39% of entrepreneurs abandon their initiatives due to a lack of understanding regarding the fundamental steps required to begin. In response to this challenge, The Triumphant Group has developed Build-A-Better_Brand (BABB), a comprehensive platform designed to facilitate brand creation, management, and growth.
After conducting a thorough competitive analysis, we uncovered a significant gap in the market: most platforms primarily served one type of brand builder, the Creatives. This left a wide array of businesses, including Consultants and service providers, without the support they desperately needed. Faced with a tight three-week deadline, my team and I felt a surge of determination to create a game-changing platform that would empower *all* brand builders, not just a privileged few.
We quickly aligned on our mission: to research, prototype, and develop a centralized branding tool powered by AI. This innovative tool would revolutionize the brand-building experience by breaking it down into manageable, bite-sized elements, allowing users to navigate the process with ease. Our aim was to enable users to make informed, value-driven decisions while seamlessly integrating essential features such as asset management, competitive analysis, and vendor sourcing. With our platform, every brand builder would have the tools and support needed to thrive.
No Brand Builder Left Behind: Competative Analysis
Client
Tools Used
Figma, Dovetail, and Notion
The Triumphant Group
No more tabs: redesigning the future of brand management
Creating a Unified Experience for Every Entrepreneur
Role(s)
Lead UX Researcher, Assistant Project Manager
User-Led Innovation: Interviews lead to insights
With a clear focus on our goal, we initiated our research through in-depth user interviews and usability tests on our Mid-fi project aimed at uncovering valuable insights with open minds.
During these enlightening discussions, users openly shared a range of challenges they faced, particularly around asset organization and obstacles to business growth. They highlighted the critical role of the community and expressed a strong desire for AI to streamline their processes through automation. Furthermore, users underscored the necessity for a unified workspace.
From these rich conversations, we extracted pivotal insights:
- Users sought autonomy over their processes, preferring to wield control rather than be overwhelmed by automation.
- They aspired for AI to enhance their existing manual tasks, valuing guidance over complete automation.
- Intuitive layouts and drag-and-drop interfaces emerged as essential for users to customize their dashboards, aligning perfectly with their unique needs.
- The importance of visual feedback was evident; without it, users often found themselves adrift and uncertain of their next steps.
Simplifying Success: The Problem
Armed with these invaluable insights, we closely consulted with our users and engaged in meaningful discussions with stakeholders on our next steps. After a productive meeting, we crafted mid-fidelity wireframes and designed a dynamic dashboard that promises to be exceptionally beneficial for our users. This dashboard features:
Effortless brand asset uploads
Navigating through numerous tabs, users often struggled to locate their last used logo or brand asset. To address this issue, we aimed to create a solution that integrates a wide variety of platforms, enabling users to keep all their assets organized in one convenient location.
AI-assisted logo creation
Additionally, we wanted to streamline this process to make it easier for users to generate ideas on the spot. This vision led to the development of AI logo creation, a feature designed to assist users in coming up with fresh concepts rather than taking over their creative process.
Turning Insights into Action
During our mid-fi usability test, we uncovered a goldmine of insights that illuminated the challenges users encountered while interacting with our platform. Although we celebrated an impressive average score of 87 on the System Usability Scale (SUS), it became clear that not all users found every page to be intuitive or relevant to their everyday tasks. Many expressed frustration, noting that the overall dashboard failed to resonate with their specific needs.
A key area of confusion centered around Tony AI’s capabilities. Users were left wondering what truly set it apart from ChatGPT and how it could offer more than just basic functions like logo creation. Additionally, many users criticized the line graphs, associating them with a monotonous school-like atmosphere; they were eager for a work experience that felt invigorating rather than burdensome.
Users also grappled with identifying trends on the social media management page. They sought actionable insights that could drive their strategies, rather than recycled content they could readily find on the platforms they were already managing.
Recognizing these challenges lit a spark within us. With only a week and a half left in the project, we were inspired to take decisive action. Our team rallied together in a high-energy brainstorming session, determined to craft innovative solutions that would not only meet our users' needs but also align seamlessly with our stakeholders' objectives.
This moment became a turning point for us, igniting our creativity and compelling us to utilize the invaluable feedback we had gathered. After an engaging design and ideation workshop, we identified several transformative changes: redesigning AI interactions to feel more like a trusted companion rather than a mere tool, replacing line graphs with more actionable and visually appealing bar graphs and pie charts, and empowering users to customize their dashboards through integrations, granting them the control they desire over their brand and the insights they wish to see.
The Turning Point: How usability test changed our perspectives
The Result
This initiative laid the foundation for a transformative platform that empowers brand builders globally, effectively bridging the 39% gap and instilling confidence in their pursuits. The project taught us the essential balance between user needs and business goals, accomplished through rapid iteration, open communication among team members and stakeholders, and, most importantly, a genuine empathy for users facing adversities in these environments.
We went beyond simply implementing small actionable steps; we undertook a complete transformation of our platform to significantly elevate the user experience. We revamped the navigation menus to be more intuitive, seamlessly guiding users through the interface. Every floating island is now not only clickable but designed to provide deeper insights effortlessly. We've also created a dedicated page for Tony AI while ensuring that a small, accessible button is always available in the corner of the screen. This allows Tony AI to engage users in meaningful conversations and offer valuable insights on any changes that may have occurred since their last visit. Additionally, we prioritized an innovative drag-and-drop feature, giving users the power to fully customize their dashboards. This empowers them with greater control over their business, enabling the creation of a personalized information architecture that truly meets their needs.
Comprehensive media analytics
What would an all-in-one brand management system be without media analytics? This feature simplifies the process for marketers like Brandie, allowing them to analyze their social channels and monitor their campaigns all in one place.
In-depth financial insights
With Finance insights, users can see how their budget compares to last month, where to splurge, and when to cut back on spending, allowing brand-builders to handle their finances with utmost confidence.
Transforming the User Journey: How we changed for the better
The Triumphant Group is a boutique brand management agency located in New York, dedicated to empowering entrepreneurs through strategic consulting, media, and product innovation.
Fragmentation, high costs, and significant time demands often characterize the brand development process for businesses in their early stages. Current tools provide isolated solutions, compelling users to integrate resources from a variety of platforms, which results in a steep learning curve for individuals who are already navigating considerable stress. According to a report by Zapier, 39% of entrepreneurs abandon their initiatives due to a lack of understanding regarding the fundamental steps required to begin. In response to this challenge, The Triumphant Group has developed Build-A-Better_Brand (BABB), a comprehensive platform designed to facilitate brand creation, management, and growth.
After conducting a thorough competitive analysis, we uncovered a significant gap in the market: most platforms primarily served one type of brand builder, the Creatives. This left a wide array of businesses, including Consultants and service providers, without the support they desperately needed. Faced with a tight three-week deadline, my team and I felt a surge of determination to create a game-changing platform that would empower *all* brand builders, not just a privileged few.
We quickly aligned on our mission: to research, prototype, and develop a centralized branding tool powered by AI. This innovative tool would revolutionize the brand-building experience by breaking it down into manageable, bite-sized elements, allowing users to navigate the process with ease. Our aim was to enable users to make informed, value-driven decisions while seamlessly integrating essential features such as asset management, competitive analysis, and vendor sourcing. With our platform, every brand builder would have the tools and support needed to thrive.
With a clear focus on our goal, we initiated our research through in-depth user interviews and usability tests on our Mid-fi project aimed at uncovering valuable insights with open minds.
During these enlightening discussions, users openly shared a range of challenges they faced, particularly around asset organization and obstacles to business growth. They highlighted the critical role of the community and expressed a strong desire for AI to streamline their processes through automation. Furthermore, users underscored the necessity for a unified workspace.
From these rich conversations, we extracted pivotal insights:
- Users sought autonomy over their processes, preferring to wield control rather than be overwhelmed by automation.
- They aspired for AI to enhance their existing manual tasks, valuing guidance over complete automation.
- Intuitive layouts and drag-and-drop interfaces emerged as essential for users to customize their dashboards, aligning perfectly with their unique needs.
- The importance of visual feedback was evident; without it, users often found themselves adrift and uncertain of their next steps.
Client
The Triumphant Group
Role(s)
Lead UX Researcher, Assistant Project Manager
Tools Used
Figma, Dovetail, and Notion
Creating a Unified Experience for Every Entrepreneur
Simplifying Success: The Problem
No Brand Builder Left Behind: Competative Analysis
User-Led Innovation: Interviews lead to insights
Armed with these invaluable insights, we closely consulted with our users and engaged in meaningful discussions with stakeholders on our next steps. After a productive meeting, we crafted mid-fidelity wireframes and designed a dynamic dashboard that promises to be exceptionally beneficial for our users. This dashboard features:
Effortless brand asset uploads
Navigating through numerous tabs, users often struggled to locate their last used logo or brand asset. To address this issue, we aimed to create a solution that integrates a wide variety of platforms, enabling users to keep all their assets organized in one convenient location.
AI-assisted logo creation
Additionally, we wanted to streamline this process to make it easier for users to generate ideas on the spot. This vision led to the development of AI logo creation, a feature designed to assist users in coming up with fresh concepts rather than taking over their creative process.
Comprehensive media analytics
What would an all-in-one brand management system be without media analytics? This feature simplifies the process for marketers like Brandie, allowing them to analyze their social channels and monitor their campaigns all in one place.
In-depth financial insights
With Finance insights, users can see how their budget compares to last month, where to splurge, and when to cut back on spending, allowing brand-builders to handle their finances with utmost confidence.
Turning Insights into Action
The Turning Point: How usability test changed our perspectives
During our mid-fi usability test, we uncovered a goldmine of insights that illuminated the challenges users encountered while interacting with our platform. Although we celebrated an impressive average score of 87 on the System Usability Scale (SUS), it became clear that not all users found every page to be intuitive or relevant to their everyday tasks. Many expressed frustration, noting that the overall dashboard failed to resonate with their specific needs.
A key area of confusion centered around Tony AI’s capabilities. Users were left wondering what truly set it apart from ChatGPT and how it could offer more than just basic functions like logo creation. Additionally, many users criticized the line graphs, associating them with a monotonous school-like atmosphere; they were eager for a work experience that felt invigorating rather than burdensome.
Users also grappled with identifying trends on the social media management page. They sought actionable insights that could drive their strategies, rather than recycled content they could readily find on the platforms they were already managing.
Recognizing these challenges lit a spark within us. With only a week and a half left in the project, we were inspired to take decisive action. Our team rallied together in a high-energy brainstorming session, determined to craft innovative solutions that would not only meet our users' needs but also align seamlessly with our stakeholders' objectives.
This moment became a turning point for us, igniting our creativity and compelling us to utilize the invaluable feedback we had gathered. After an engaging design and ideation workshop, we identified several transformative changes: redesigning AI interactions to feel more like a trusted companion rather than a mere tool, replacing line graphs with more actionable and visually appealing bar graphs and pie charts, and empowering users to customize their dashboards through integrations, granting them the control they desire over their brand and the insights they wish to see.
The Result
This initiative laid the foundation for a transformative platform that empowers brand builders globally, effectively bridging the 39% gap and instilling confidence in their pursuits. The project taught us the essential balance between user needs and business goals, accomplished through rapid iteration, open communication among team members and stakeholders, and, most importantly, a genuine empathy for users facing adversities in these environments.
Transforming the User Journey: How we changed for the better
We went beyond simply implementing small actionable steps; we undertook a complete transformation of our platform to significantly elevate the user experience. We revamped the navigation menus to be more intuitive, seamlessly guiding users through the interface. Every floating island is now not only clickable but designed to provide deeper insights effortlessly. We've also created a dedicated page for Tony AI while ensuring that a small, accessible button is always available in the corner of the screen. This allows Tony AI to engage users in meaningful conversations and offer valuable insights on any changes that may have occurred since their last visit. Additionally, we prioritized an innovative drag-and-drop feature, giving users the power to fully customize their dashboards. This empowers them with greater control over their business, enabling the creation of a personalized information architecture that truly meets their needs.
No more tabs: redesigning the future of brand management
Simplifying Success: The Problem
The Triumphant Group is a boutique brand management agency located in New York, dedicated to empowering entrepreneurs through strategic consulting, media, and product innovation.
Fragmentation, high costs, and significant time demands often characterize the brand development process for businesses in their early stages. Current tools provide isolated solutions, compelling users to integrate resources from a variety of platforms, which results in a steep learning curve for individuals who are already navigating considerable stress. According to a report by Zapier, 39% of entrepreneurs abandon their initiatives due to a lack of understanding regarding the fundamental steps required to begin. In response to this challenge, The Triumphant Group has developed Build-A-Better_Brand (BABB), a comprehensive platform designed to facilitate brand creation, management, and growth.
No Brand Builder Left Behind: Competative Analysis
After conducting a thorough competitive analysis, we uncovered a significant gap in the market: most platforms primarily served one type of brand builder, the Creatives. This left a wide array of businesses, including Consultants and service providers, without the support they desperately needed. Faced with a tight three-week deadline, my team and I felt a surge of determination to create a game-changing platform that would empower *all* brand builders, not just a privileged few.
We quickly aligned on our mission: to research, prototype, and develop a centralized branding tool powered by AI. This innovative tool would revolutionize the brand-building experience by breaking it down into manageable, bite-sized elements, allowing users to navigate the process with ease. Our aim was to enable users to make informed, value-driven decisions while seamlessly integrating essential features such as asset management, competitive analysis, and vendor sourcing. With our platform, every brand builder would have the tools and support needed to thrive.
User-Led Innovation: Interviews lead to insights
With a clear focus on our goal, we initiated our research through in-depth user interviews and usability tests on our Mid-fi project aimed at uncovering valuable insights with open minds.
During these enlightening discussions, users openly shared a range of challenges they faced, particularly around asset organization and obstacles to business growth. They highlighted the critical role of the community and expressed a strong desire for AI to streamline their processes through automation. Furthermore, users underscored the necessity for a unified workspace.
From these rich conversations, we extracted pivotal insights:
- Users sought autonomy over their processes, preferring to wield control rather than be overwhelmed by automation.
- They aspired for AI to enhance their existing manual tasks, valuing guidance over complete automation.
- Intuitive layouts and drag-and-drop interfaces emerged as essential for users to customize their dashboards, aligning perfectly with their unique needs.
- The importance of visual feedback was evident; without it, users often found themselves adrift and uncertain of their next steps.
Client
The Triumphant Group
Role(s)
Lead UX Researcher, Assistant Project Manager
Tools Used
Figma, Dovetail, and Notion
No more tabs: redesigning the future of brand management
Creating a Unified Experience for Every Entrepreneur
Sydney Williams
Turning Insights into Action
Armed with these invaluable insights, we closely consulted with our users and engaged in meaningful discussions with stakeholders on our next steps. After a productive meeting, we crafted mid-fidelity wireframes and designed a dynamic dashboard that promises to be exceptionally beneficial for our users. This dashboard features:
Effortless brand asset uploads
Navigating through numerous tabs, users often struggled to locate their last used logo or brand asset. To address this issue, we aimed to create a solution that integrates a wide variety of platforms, enabling users to keep all their assets organized in one convenient location.
AI-assisted logo creation
Additionally, we wanted to streamline this process to make it easier for users to generate ideas on the spot. This vision led to the development of AI logo creation, a feature designed to assist users in coming up with fresh concepts rather than taking over their creative process.
Comprehensive media analytics
What would an all-in-one brand management system be without media analytics? This feature simplifies the process for marketers like Brandie, allowing them to analyze their social channels and monitor their campaigns all in one place.
In-depth financial insights
With Finance insights, users can see how their budget compares to last month, where to splurge, and when to cut back on spending, allowing brand-builders to handle their finances with utmost confidence.
The Turning Point: How usability test changed our perspectives
During our mid-fi usability test, we uncovered a goldmine of insights that illuminated the challenges users encountered while interacting with our platform. Although we celebrated an impressive average score of 87 on the System Usability Scale (SUS), it became clear that not all users found every page to be intuitive or relevant to their everyday tasks. Many expressed frustration, noting that the overall dashboard failed to resonate with their specific needs.
A key area of confusion centered around Tony AI’s capabilities. Users were left wondering what truly set it apart from ChatGPT and how it could offer more than just basic functions like logo creation. Additionally, many users criticized the line graphs, associating them with a monotonous school-like atmosphere; they were eager for a work experience that felt invigorating rather than burdensome.
Users also grappled with identifying trends on the social media management page. They sought actionable insights that could drive their strategies, rather than recycled content they could readily find on the platforms they were already managing.
Recognizing these challenges lit a spark within us. With only a week and a half left in the project, we were inspired to take decisive action. Our team rallied together in a high-energy brainstorming session, determined to craft innovative solutions that would not only meet our users' needs but also align seamlessly with our stakeholders' objectives.
This moment became a turning point for us, igniting our creativity and compelling us to utilize the invaluable feedback we had gathered. After an engaging design and ideation workshop, we identified several transformative changes: redesigning AI interactions to feel more like a trusted companion rather than a mere tool, replacing line graphs with more actionable and visually appealing bar graphs and pie charts, and empowering users to customize their dashboards through integrations, granting them the control they desire over their brand and the insights they wish to see.
Transforming the User Journey: How we changed for the better
We went beyond simply implementing small actionable steps; we undertook a complete transformation of our platform to significantly elevate the user experience. We revamped the navigation menus to be more intuitive, seamlessly guiding users through the interface. Every floating island is now not only clickable but designed to provide deeper insights effortlessly. We've also created a dedicated page for Tony AI while ensuring that a small, accessible button is always available in the corner of the screen. This allows Tony AI to engage users in meaningful conversations and offer valuable insights on any changes that may have occurred since their last visit. Additionally, we prioritized an innovative drag-and-drop feature, giving users the power to fully customize their dashboards. This empowers them with greater control over their business, enabling the creation of a personalized information architecture that truly meets their needs.
The Result
This initiative laid the foundation for a transformative platform that empowers brand builders globally, effectively bridging the 39% gap and instilling confidence in their pursuits. The project taught us the essential balance between user needs and business goals, accomplished through rapid iteration, open communication among team members and stakeholders, and, most importantly, a genuine empathy for users facing adversities in these environments.